M Marquen
Layered research papers and notebooks on a wooden surface
Page 01 — What You Gain

A document you can sit with, from a team that wrote it themselves.

The studio approach trades scale for care. Here is what teams tell us they value about working with us.

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Page 02 — At a Glance

Six things teams say they value

These are the points clients tend to bring up unprompted, six or twelve months after the engagement closed.

Senior-led fieldwork

A senior researcher carries the project end to end, including the interviews themselves.

Written documents

A real report, drafted in sentences, that holds up to a careful reading by your leadership.

Method written down

Sample frames, interview guides, and analytical steps shared on request, not held back.

A reading session

Each engagement closes with a working session in which we read the document together.

Reference prices

Fees are written down on the website. We don't quote low and revise upward.

Honest scoping

If a brief doesn't suit a research engagement, we say so before any work begins.

Page 03 — Read Closer
A.

Expertise that stays close to the work

Our four senior researchers each carry roughly 12 to 15 years of fieldwork. They've conducted interviews across consumer goods, financial services, hospitality, professional services, and several industrial categories — mostly in Thailand and across mainland Southeast Asia. Because the studio runs only a small number of engagements at a time, the senior team stays close to every conversation rather than reviewing transcripts after the fact.

In practice

  • 4 senior leads
  • ~12–15 years per lead
  • Multi-sector reach
B.

A working method, written down

Marquen's method is not a secret. Sample frames, interview guides, coding schemes, and analytical steps are written down at the start of each engagement and shared on request alongside the document. That makes the research defensible — at the board, in regulatory contexts, or with a parent company asking how the reading was arrived at.

In practice

  • Written sample frame
  • Documented interview guide
  • Auditable analysis steps
C.

Considered tools, not flashy ones

We use solid, well-known software for transcription, coding, and survey delivery, and we work with established panel partners for quantitative fieldwork. We don't experiment with the engagement in front of you — the time to try a new tool is on our own time, before the project begins. This shows up in fewer surprises and steadier delivery.

In practice

  • Established panel partners
  • Encrypted file storage
  • Steady delivery rhythm
D.

Direct contact with the people doing the work

There is no account-management layer at Marquen. The researcher leading the engagement is the person you correspond with, and the person who picks up the phone. Briefings happen in person at the studio on Silom or, for teams elsewhere, over video — as often as is useful, not on a fixed cadence.

In practice

  • Direct line to the lead
  • No handoff to junior staff
  • Useful, not scheduled, contact
E.

Outcomes that read well a year later

A research document is most useful when it can be re-read after a quarter or two and still hold up. We write with that in mind — drafting in paragraphs rather than bullet points, placing charts where charts genuinely help, and putting the supporting material in an appendix rather than the main thread.

In practice

  • Drafted as prose
  • Charts placed with care
  • Holds up on re-reading
Page 04 — Studio vs. Larger Firms

Where the studio model differs

A side-by-side comparison, written in our own words. Larger firms have their own strengths; this is just where the studio approach sits differently.

Typical larger firm

Scaled delivery

  • Account manager fronts the project; junior team runs interviews
  • Output is usually a slide deck
  • Method written up after, not before
  • Custom quote built around your brief
  • Closing presentation, then onward

Marquen studio approach

Considered, smaller-scale work

  • Senior researcher leads end to end and runs the interviews
  • Output is a written document with chart pack
  • Method written up at the start and shared
  • Reference prices for each standard engagement
  • Closing reading session with the leadership team
Page 05 — What Sets the Studio Apart
01

The annotated quote bank

Customer Interview Programmes close with a quote bank organised by theme, with a one-line annotation on each quote. Teams use it for months afterward in their own work.

02

The closing reading session

Every engagement ends with a working session in which we read the document together with the leadership team — slow enough to argue with, not a presentation.

03

Reference pricing on the website

Fees for each standard engagement are written down publicly. Variations are agreed in writing. The number you see at scoping is the number you sign off.

Page 06 — Milestones

Quietly accumulated

A small studio collects milestones slowly. These are ours, written down honestly.

12

Years working

Founded in 2014, working continuously from Silom Road since.

180+

Engagements delivered

Across landscape, customer-interview, and survey work since 2014.

2,400+

Interviews conducted

In Thai and English, mostly in Thailand and across mainland SE Asia.

4

Senior leads

Each carrying 12 to 15 years of qualitative or quantitative practice.

Memberships & affiliations

Thailand Marketing Research Society — corporate member

ESOMAR-aligned method standards on all qualitative work

PDPA-aligned data handling for all client engagements

If any of the above sounds like the way you'd want a project run, write to us.

A short note describing what you're trying to read is enough. We'll reply with a short note of our own.

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