Three ways to put a market question on paper.
Each engagement is a defined piece of work with a written output. Scope, method, and reference price are below.
Back to HomeA consistent rhythm across every project
The three engagements differ in shape, but they share a working rhythm. We begin with a scoping conversation in which the question is written down precisely. We design the fieldwork — sample frame, interview guide or survey instrument — and circulate it for the team to review. We carry out the fieldwork, transcribe it, and draft the synthesis. The document is edited, then read together with your leadership at a closing session.
This rhythm — scope, design, fieldwork, synthesis, reading — is what we mean when we talk about quiet research. It is steady, defensible, and writes down well.
— scope, design, fieldwork, synthesis, reading —
Fig. A — landscape engagement, working draft
Market Landscape Engagement
A multi-week research engagement that produces a written reading of a defined market — the structure of demand, the shape of competition, adjacent activity, and likely directions of movement. Includes secondary research, fifteen to twenty stakeholder interviews, a written report, an annotated chart pack, and one workshop in which the leadership team weighs the picture against current direction.
- Secondary research across published and licensed sources
- 15–20 stakeholder interviews, senior-led
- Written report with annotated chart pack
- Closing workshop with the leadership team
Process
- 01Scoping conversation and 1-page brief
- 02Secondary review, sample frame agreed
- 03Stakeholder interviews conducted
- 04Synthesis drafted, edited, finalised
- 05Closing workshop and chart-pack handover
Reference price
฿32,800
~6–8 weeks · standard scope
Fig. B — quote bank, organised by theme
Customer Interview Programme
A focused engagement in which the research team conducts twenty to thirty in-depth interviews with current and prospective customers, transcribes them, and produces a written synthesis of recurring themes, friction points, and language patterns the customers themselves use. Output includes the synthesis report and an annotated quote bank that supports the client team in subsequent work.
- 20–30 in-depth interviews with current and prospective customers
- Full transcripts produced for every conversation
- Written synthesis of themes, friction points, and language
- Annotated quote bank for ongoing internal use
Process
- 01Scoping and interview guide drafted
- 02Sample frame agreed; recruitment begins
- 03Interviews conducted and transcribed
- 04Theme synthesis and quote bank drafted
- 05Document handover and reading session
Reference price
฿18,400
~4–5 weeks · standard scope
Fig. C — instrument draft, with sampling notes
Survey Design & Analysis
A focused engagement to design a quantitative survey instrument, run it through a validated panel partner, and write up the results in a clear analysis report. Covers question drafting, sample frame, fieldwork supervision, and analysis. Suited to companies who need a defensible reading on a specific question they can put clearly. Sample sizes are agreed in scoping.
- Survey instrument drafted and reviewed with the team
- Sample frame and panel partner agreed
- Fieldwork supervised by Marquen quantitative lead
- Written analysis report with chart pack
Process
- 01Scoping; the question is put clearly on paper
- 02Instrument drafted and pilot-tested
- 03Fieldwork through validated panel partner
- 04Analysis and chart pack drafted
- 05Written report and reading session
Reference price (per question, base sample)
฿4,200
Sample size agreed in scoping
A short comparison
The three engagements answer different kinds of questions. This matrix is a starting point — the scoping conversation is where the right shape is settled.
| Feature | Landscape | Customer Interview | Survey |
|---|---|---|---|
| Best for | Reading a market | Hearing customers | Numerical reading on one question |
| Method | Mixed: secondary + interviews | Qualitative interviews | Quantitative survey |
| Sample size | 15–20 stakeholders | 20–30 customers | Agreed in scoping |
| Output | Report + chart pack | Synthesis + quote bank | Analysis report |
| Closing workshop | |||
| Typical timeline | 6–8 weeks | 4–5 weeks | 3–4 weeks |
Choose Landscape if…
…the leadership team needs a written reading of a market they don't yet know well.
Choose Customer Interview if…
…you want to hear customers in their own words and see the language patterns they use.
Choose Survey if…
…you can put one specific question clearly and need a defensible numerical answer.
Confidentiality
Participant material held under a stated basis. De-identified quotes by default.
Data handling
Encrypted storage. Recordings deleted on a written schedule agreed at scoping.
Method notes
Sample frame, instrument, and analytical steps written down and shared.
Reading session
Closing workshop included in every engagement, regardless of size.
Honest figures, not starting positions
These are reference prices for the standard scope of each engagement. Variations are agreed in writing during scoping. Prices are quoted in Thai Baht and exclude VAT.
Engagement A
Market Landscape
฿32,800
~6–8 weeks · 15–20 interviews
- Secondary research
- Senior-led interviews
- Annotated chart pack
- Closing workshop
Engagement B · most asked-for
Customer Interview Programme
฿18,400
~4–5 weeks · 20–30 interviews
- 20–30 in-depth interviews
- Full transcription
- Synthesis report
- Annotated quote bank
Engagement C
Survey Design & Analysis
฿4,200
Per question, base sample · 3–4 weeks
- Instrument design
- Validated panel fieldwork
- Written analysis report
- Closing workshop
Not sure which engagement fits your question?
Tell us what you're trying to read. The scoping conversation is where the right shape becomes clear — and there's no fee for that conversation.
Open a Conversation