A small selection of remarks from clients who have worked with Marquen. Names are used with their consent; some company names are kept general at their request.
Back to HomeMost of our work is done under non-disclosure, and we don't ask clients to write testimonials. The notes below were sent to us, unprompted, by people who had read a finished report or sat through a closing reading session. They have been published here with permission.
We've kept the language as it was written. Some of it is in measured praise; some of it raises a fair criticism alongside. We thought it useful to leave both in.
Most of these arrived as short emails after the workshop. We cleaned typos, nothing else.
Suthida Kanchanawat
Strategy lead, consumer goods firm — Bangkok
Marquen took our brief seriously. The landscape report ran to forty-two pages and we read it through twice before the workshop. What surprised us was how much of the language came directly from our distributors — phrases we hadn't heard inside the office. The reading session was unhurried, which we appreciated.
Engagement closed — April 2026
Pichai Thanakit
Founder, hospitality group — Phuket
We commissioned the customer interview programme expecting a slide deck. We got a written synthesis instead, with an annotated quote bank we still refer to. The interviewers were patient and senior, and the transcripts were clean. Worth the fee.
Engagement closed — April 2026
Naphat Wongthep
Marketing director, financial services — Bangkok
The survey work was carefully designed and the analysis was sound. My one note: the timeline ran a fortnight longer than the original scoping, mostly because of fieldwork delays at the panel partner. The team was straightforward about the slippage and we'd work with them again.
Engagement closed — April 2026
Anong Charoenpong
Head of brand, professional services — Chiang Mai
What I valued most was the scoping conversation. Marquen told us, before we signed anything, that two of the three questions in our brief did not really belong in a research engagement and could be answered more cheaply another way. They scoped only what they could stand behind. That alone built trust.
Engagement closed — April 2026
Rungroj Saengthongkham
CEO, mid-sized industrial firm — Rayong
Marquen's senior researcher conducted every one of the seventeen interviews himself. We watched two via video link with permission, and the difference between his fieldwork and the work we'd seen elsewhere was clear. The closing workshop was three hours and felt short.
Engagement closed — March 2026
Malee Nakornthap
Insights manager, retail group — Bangkok
The chart pack alone was worth the fee. Each figure has a written caption explaining what it shows and what it does not. Our internal teams have started using the same captioning convention. The report itself was dense — that's not a complaint, but read it with time set aside.
Engagement closed — March 2026
Veerapong Kittipong
Director of strategy, food & beverage chain — Bangkok
We brought a difficult brief — a category we'd struggled to read for two years. The studio's landscape engagement gave us a written argument we could examine, agree with in places, push back on in others. That's what a good research document should do, and ours did.
Engagement closed — April 2026
Chayanit Prasertsuk
Co-founder, design-led studio — Bangkok
We had used larger firms before. Marquen is a different sort of engagement — slower, more written, less performed. The reference pricing on their website turned out to be the actual fee, which sounds like a small thing and isn't.
Engagement closed — March 2026
Sirikorn Rattanakul
Head of insight, regional bank — Bangkok
A good engagement. Their approach to the survey design was rigorous and they did not oversell what a quantitative reading could tell us. The one thing I'd note is that the studio is small, so scheduling the kick-off took six weeks. Worth waiting for, in our case.
Engagement closed — April 2026
A working description of the brief, the method, and what the team came away with. Identifying details have been generalised at the request of the clients.
A mid-market food and beverage firm wanted a careful reading of an adjacent category they were considering entering. They had internal opinions but no shared written picture.
A nine-week landscape engagement: secondary review, eighteen stakeholder interviews across distribution and consumer-facing roles, a forty-two page report with annotated chart pack, and a closing reading session.
The leadership team came away with a written argument about the category's structure that could be examined, agreed with, and disagreed with. They used it to scope a follow-on customer interview programme nine months later.
A boutique hospitality group had strong NPS data and weak qualitative understanding. They wanted to know, in their guests' own words, what made the experience hold or fall short.
Twenty-six in-depth interviews with current and recent guests across four properties. Transcribed in full, synthesised into themes, accompanied by an annotated quote bank organised by recurring concern.
The quote bank reshaped how the group's marketing and operations teams talk about the experience internally. Six months on, they were still circling phrases from the synthesis in their working documents.
A regional financial services firm had a single sharp question — how a particular fee structure was being read by their customer base. They wanted a defensible quantitative reading they could present to the board.
A carefully drafted survey instrument, fielded via a validated panel partner with sample size agreed during scoping. Analysis written up in a clear report with charts, tables, and method notes.
The board accepted the analysis as the basis for a fee restructuring decision. The studio's method notes were attached as an appendix and held up under technical review by the firm's risk team.
12
Years in practice
180+
Engagements closed
2,400+
Interviews conducted
4.8 / 5
Average client rating
Fieldwork procedures aligned with Thailand's Personal Data Protection Act, with consent recorded and held under retention windows.
Method follows ESOMAR codes for market and social research; sample frames and instruments documented in writing.
A registered member of the Thailand Marketing Research Society, with senior leads holding active research credentials.
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