SK
Suchada Khampan
Co-founder · Lead Researcher
Runs the Market Landscape engagements and most B2B fieldwork. Ten years in Bangkok consulting prior to Marquen.
Page 01 — The Studio
A small studio that writes things down.
Marquen is a market research advisory based on Silom Road. We listen, record, and produce careful written readings for the teams who hire us.
Page 02 — Founding Note
How Marquen came to be
Marquen was founded in 2014 by two researchers who had spent the previous decade running interview programmes for international consultancies in Bangkok and Singapore. They wanted to keep doing the work, but at a scale where the senior team could still hold every project end to end.
The studio sits on Silom Road, a few minutes from Sala Daeng. There are eight of us now — researchers, a synthesis editor, and an operations lead. We take on a small number of engagements at a time, run them carefully, and write them up as documents teams can sit with and reason from.
We believe market research is a quiet craft. It is the work of listening, recording, and sense-making — three steps, each given its own time. When that rhythm is rushed, the document at the end shows it. We try not to rush it.
— a working studio, not a presentation factory —
Page 03 — The People
Senior researchers, all the way through
Each engagement is led by one of the four people listed below. The rest of the studio supports the work — transcribing, preparing chart packs, and managing logistics — so the senior team can stay in the field and at the page.
PT
Pongsak Tienthong
Co-founder · Synthesis Editor
Reads every report before it leaves the studio. Background in qualitative analysis and editorial work.
NW
Nattaya Wongprasert
Senior Researcher
Leads the Customer Interview Programme. Speaks Thai, English, and reading-knowledge Mandarin.
AC
Anong Charoenrat
Quantitative Lead
Designs survey instruments and supervises panel fieldwork. Statistician by training, careful by disposition.
Page 04 — Standards We Keep
Quietly held standards
We don't make claims about being the best at anything. We do hold ourselves to a small number of standards on every engagement, and we'll tell you what they are before we start.
Participant confidentiality
All interview material is held under a stated confidentiality basis. Quotes appear de-identified by default.
Written method notes
Sample frames, interview guides, and analytical steps are written down and shared on request with the document.
Senior-led fieldwork
Interviews are run by senior researchers. Junior staff support but do not lead the conversation.
Validated panels
Quantitative survey work runs through panel partners with documented quality controls and audit trails.
Data handling
Project files are kept on encrypted storage. Recordings are deleted on a written schedule agreed at scoping.
Honest scoping
If a brief doesn't suit a research engagement, we say so and try to suggest a better next step instead.
Page 05 — On the Practice
A note on the practice of market research
Market research, done well, is patient work. It begins with a question worth asking — usually one a leadership team has been turning over for some weeks — and proceeds by talking to the people who can speak to it: customers, prospects, intermediaries, the occasional thoughtful onlooker. It is not, in our experience, a procedure that benefits from being hurried.
The studio's reading of the practice is straightforward. We design the engagement carefully at the start. We carry out the fieldwork ourselves rather than subcontract it. We write the synthesis as a document, in sentences and paragraphs, with charts placed where charts help and quotes placed where quotes carry the meaning. We close the engagement by reading the document together with the team that commissioned it.
This sequence — design, fieldwork, synthesis, reading — is not unusual in our field. What we try to do differently is keep the senior team close to every step of it. A research document reads better when the person who wrote it also conducted the interviews. That observation is the small ground on which Marquen rests.
Bangkok, and the wider Southeast Asian market we sometimes work across, is a region where careful listening matters. Sectors evolve at different speeds, regulatory contexts vary by city, and the language people use to describe their own decisions does not always match the language used in marketing materials. The studio's interview programmes are designed to surface that gap, faithfully, and to put it on paper in a way that helps a leadership team plan from a clearer footing.
Curious whether the studio fits your question?
Send a note. If a Marquen engagement isn't the right shape for what you're trying to read, we'll tell you that — usually within a working day.
Send a Note